David Freed just traded in his 2018 Chevrolet Silverado 1500 LTZ for a 2020 Ram 1500 Laramie with a blacked-out grille.
The 33-year-old Houston advertising executive doesn't see himself going back. Freed said Chevy lost him with its latest redesign of the Silverado.
Now Ram has a chance to win Freed — who was drawn by the pickup's design, features and ride — as a customer for life.
The Ram "caught my eye for a whole year before I bought it," Freed told Automotive News. "I'd be driving down the road, see a good-looking truck, and it was pretty much the Ram every time."