While Ford Motor Co. retains its leadership in full-size pickups, a tectonic shift has been rumbling underfoot as Fiat Chrysler's Ram surpassed the Chevrolet Silverado for the first three months of the year, justifying its strategy of selling an outgoing model alongside the new.
As FCA launched its redesigned Ram 1500 last year, it continued to build the previous-generation model, dubbed the "Classic," to avoid any potential dips in production during launch — and to eat into Chevy's lead. The gamble appears to have paid off.