Nissan Motor Co. said last week it will withdraw its Navara pickup from European showrooms.
Renault and Mercedes-Benz dropped their own pickups in Europe last year after failing to generate meaningful sales there.
Mitsubishi, meanwhile, also could be dropping out of pickups.
Not so long ago, European pickups seemed like a good idea.
American consumers can't get enough of them, and they are popular across Mexico and South America, in Thailand, the Middle East and Africa. So why not Europe, too, automakers asked.
But Europeans have taken a pass.
The failure of the European pickup market to grow in numbers predicted just four years ago has caused once-bullish automakers to exit the segment, leaving Ford and Toyota as the only brands with decent sales.
Trying to convert Europeans to pickups was simply a mistake, says Felipe Munoz, global analyst for JATO Dynamics.
"Very few consider them as a car for driving for leisure," he said. And as far as the products' utility goes, "Europeans prefer the small, cheaper and more practical vans to transport their goods."
Pickups seemed poised to break out in Europe after strong growth started in 2015. But last year's total pickup sales came in at 116,280, just 6.8 percent of Europe's light-commercial-vehicle segment. That share was down from 7.9 percent in 2017, according to JATO data. Forecasts from past years had envisioned pickup sales topping 200,000 in 2018 — but they rose to only 165,785 that year.