Nissan Motor Co.'s recovery from last year's pandemic doldrums gathered momentum in the first half of the year, though supply chain issues threaten to tap the brakes in the second half.
The automaker's U.S. sales soared 68 percent to 298,148 in the second quarter.
The Nissan division sold 280,282 vehicles in the quarter, up 74 percent from a year earlier. Infiniti volume rose 11 percent to 17,866 vehicles.
Nissan sales and market share have risen every month since the start of the year — with retail deliveries accounting for a growing share of volume, Judy Wheeler, Nissan division vice president of sales and regional operations in the U.S., told Automotive News.
TrueCar estimates that Nissan's retail market share rose to 6.3 percent in the second quarter from 5.6 percent a year earlier.
The focus is on delivering product and features that customers demand, rather than chasing volume, Wheeler said. "Our strategy is working," she said.