Nissan Group's U.S. sales continued their downward trajectory as the automaker slogs away from fleet business and rich discounts.
Combined Nissan and Infiniti U.S. deliveries fell 5.8 percent from a year earlier to 103,563 in October.
Nissan Division sold 94,417 vehicles for the month, down 3.7 percent from a year earlier. Infiniti sales fell 23 percent to 9,146 vehicles.
On the bright side, sales of Nissan's entry level Kicks compact crossover set an October record with 3,362 units, up 3 percent.
NV200 van sales rose to 1,532 units, up 6.5 percent to also achieve an October record.
In a market heavily favoring crossovers, SUVs and pickups, Nissan brand's light-truck sales last month rose 3.7 from a year earlier. For the year, the brand's truck sales are down 4.3 percent.
Sales of Nissan's midsize Frontier pickup climbed 27 percent, though the full-size Titan continues to struggle despite a model refresh.
Titan sales cratered 48 percent in October, compared with the same period a year ago. For the year, Titan sales are off 34 percent.
With waning demand for sedans in the U.S., Nissan's car lineup struggled last month, down 14 percent.
For October, Infiniti car sales dropped 11 percent, while truck sales fell 28 percent. The luxury brand, with sales down 10 straight months, suffered year-over-year declines across all nameplates except for the Q50 sedan and QX60 crossover.
Brands: Nissan, down 3.7%; Infiniti, down 23%.
Notable nameplates: Nissan Titan, down 48%; Frontier, up 27%; Maxima, up 28%; Altima, up 0.9%; Sentra, down 21%; Kicks, up 3%; Infiniti QX50, down 53.5%; QX60, up 6.3%
Incentives: $4,196 per vehicle, down 3% from a year earlier, ALG says.
Average transaction price: $27,235, down 1.1% from a year earlier, according to ALG.
Did you know? Every Nissan brand nameplate has suffered year-to-date percentage declines, except the Kicks and NV family of vans. And Nissan Motor's U.S. sales have now risen just seven months year-over-year since Jan. 2018.