TOKYO — Global Infiniti Chairman Peyman Kargar, just six months into leading the Japanese premium brand, is rolling out a four-pronged attack to accelerate growth.
The strategy hinges on new models, new technology, better customer experience and powerful driving dynamics.
Kargar is working on a new midterm plan to make it all crystalize. That road map should be finalized around April or May, but Kargar offered a sneak peek in an interview with Automotive News this month on the sidelines of the QX55 crossover unveiling.
"We want to be the modern Japanese luxury brand. To do that, we have four areas to reinforce strongly in this midterm plan," Kargar said. "We are very busy now accelerating the plan."