Mercedes-Benz's October sales rose 1.2 percent to 27,867 vehicles, easily beating BMW and Lexus for the monthly luxury crown.
But BMW held on to its lead for the year by 5,788 vehicles. Through September, it was up by 8,215 sales.
Mercedes, along with most other automakers, posted major declines across most of its sedans and other cars, but crossovers and utility vehicles continued to more than offset those losses.
GLC deliveries rose 25 percent to 7,083, and GLE sales surged 30 percent to 4,782. The GLS chipped in with a 28 percent sales improvement, to 2,733 deliveries.
For the year, Mercedes generated sales of 252,079, down 0.3 percent.
The Mercedes-Benz results do not include Sprinter and Metris vans.
BMW said its U.S. sales jumped 9.4 percent to 25,440 in October, led by demand for the X5 and X7 crossovers. The waning popularity of sedans hit BMW especially hard during the month, with sales of the 4-, 5- and 6-series nameplates all posting major declines.
But with demand for the X5 rising 222 percent to 4,444 and the new X7 generating another 2,047 sales, the German automaker still posted a gain.
Through October, BMW's U.S. sales rose 3.8 percent to 257,867.
At Lexus, October sales inched up 1.9 percent to 23,143, with sedans falling 23 percent and crossovers and utility vehicles rising 15 percent.