Lamborghini topped 10,000 sales last year for first time, CEO says

MILAN -- Lamborghini sold over 10,000 vehicles last year for the first time, its Chairman and CEO Stephan Winkelmann said.

"I am so incredibly proud to announce that we have reached another historic milestone," Winkelmann said on LinkedIn.

Supported by the success of its Urus SUV, which now costs over 230,000 euros ($250,000), Lamborghini has in recent years expanded its output, relying on solid demand from wealthy car lovers.

The brand, a subsidiary of Germany's Volkswagen Group, delivered a total of 10,112 sports cars and SUVs last year, up from over 9,200 vehicles in 2022, a slide attached to Winkelmann's post showed.

Rival Ferrari, which will release 2023 data later this year, including those on car sales, shipped more than 13,200 cars in 2022.

Europe, the Middle East and Africa (EMEA) was the region that saw the biggest increase in deliveries for Lamborghini last year, with a 14 percent rise to nearly 4,000 vehicles, the slide showed.

Sales in the America region rose 9 percent to 3,465, while they grew 4 percent in the Asia Pacific region to 2,660.

Lamborghini's range also includes two supercars, the V-10 Huracan and the V-12 Revuelto, its first plug-in hybrid model, which was presented last year.

The lineup is set to become all hybrid in the course of 2024, with the new Urus and a new car replacing the Huracan.