With a bigger selection of vehicles now available — most notably the addition of an SUV to the lineup — Lamborghini has launched what it is calling its first official certified pre-owned program.
Automobili Lamborghini in late February said the Selezione Lamborghini CPO program will be available in its markets around the world in 2019. The Italian supercar maker, which is owned by the Volkswagen Group, didn't provide details about the U.S. rollout.
The move comes as Lamborghini has added nameplates and seen its sales grow.
"This is an important new program to support the growing volume of pre-owned Lamborghini cars sold through the authorized dealer network," Automobili Lamborghini Chief Commercial Officer Federico Foschini said in a statement. "In line with our growing production volumes, an increasing number of clients are deciding to buy into the Lamborghini marque, both new and pre-owned models."
Lamborghini's Urus went on sale last fall in the U.S. at a starting price of around $200,000. Lamborghini aimed for the SUV, which shares a platform with the Porsche Cayenne, Audi Q7 and Bentley Bentayga, to double the brand's global sales from 2017 levels. The brand sold 1,761 Urus units globally from July through the end of 2018. Total global sales came in at 5,750 vehicles, up from 3,815 in 2017. Lamborghini projects global sales of up to 8,000 new vehicles in 2019.
To qualify for Selezione Lamborghini, vehicles can have no more than 43,500 miles and must be 7 years old or newer. The Urus has a looser threshold of 62,000 miles and no more than 10 years old.
The CPO units will go through a 150-point inspection intended to cover every aspect of the vehicle, from interior and exterior cosmetics to electronics and mechanics, tires, rims and brakes. They also must pass diagnostics and road tests. They will be sold with a 12-month warranty that can be extended up to 24 months. Coverage includes parts and labor, as long as service is done by qualified Lamborghini technicians. That is all typical of CPO programs. Roadside assistance is included for the length of the warranty.
New Lamborghinis are sold with three-year factory warranties that can be extended up to five years by buyers at purchase.
While Lamborghini is a niche player, its attention to the certified used market follows the trend of mainstream brands.
CPO sales are expected to hit record levels this year in the U.S. as automakers look to capitalize on the record new-vehicle sales in 2015 and 2016. Last year marked the eighth straight year of record CPO sales since 2010. Lease maturities grew 11 percent in 2018 to 3.85 million vehicles, and are expected to increase to 4.08 million in 2019, according to Cox Automotive estimates.
Jack Walsworth contributed to this report.