It took the Jeep Wrangler 4xe less than one year to climb to the top of the U.S. plug-in hybrid market in 2021, and it has remained there ever since.
Why? It's just a really good Jeep, said Jim Morrison, the brand's North America head.
The Wrangler 4xe came to market later than other plug-in hybrids; Morrison said the brand refused to put the Jeep logo on a vehicle that didn't meet the trail-rated standards of its predecessors. The extra preparation time appears to be paying off, as the 4xe steadily grabs a larger share of Wrangler sales.
Making a more capable Jeep is always a plus, Morrison said, and the hybrid component is bringing "a lot of new customers into the brand that want electrified vehicles and that are only cross-shopping with electrified vehicles."