"It's very clear that Jeep will benefit a lot from the merger," he said.
"There is obviously a lot of potential between platform, drivetrain, cost reduction and things like that. There is a lot of potential opportunities of synergies and manufacturing footprint."
Jeep will increasingly pitch itself as a mean, green machine, especially on the global market, where automakers must meet more stringent emissions regulations. This year, Jeep launched the Renegade 4xe plug-in hybrid in Europe and Japan as part of a plan that also includes the electrification of the Compass and Wrangler.
But the shift is not only about compliance, Meunier said. Jeep is also touting the high torque of its electrified offerings in a performance play.
The Wrangler 4xe proved its metal in a test drive traversing the demanding Rubicon Trail, a 4x4 mecca in California's Sierra Nevada range. It drove the whole route in full-electric mode.
Moreover, marketers hope Jeep- loving outdoorsy types will like driving in silence through nature.
"What is most important is to make our product the most capable and most exciting Jeep ever," Meunier said. "Additional torque, driving in silence, with extra exceptional acceleration and torque — that's the perfect fit. Jeep and electrification are meant to be together.
"Our ambition is to become the greenest SUV brand in the world."
Jeep will try selling that image through advertising along the lines of a spot that has been released in Europe to tout the benefits of electrification in the Renegade and Compass, he said. It features a red-breasted songbird warbling over scenes of a Jeep driving in silence through a city.
Another YouTube pitch, called "Pale Blue Dot," features scientist Carl Sagan waxing dramatic about the need to protect the environment of planet Earth, "the only home we've ever known."