DETROIT — Before the Jeep Gladiator's spring launch, Fiat Chrysler's Mopar unit predicted the midsize pickup would supplant the venerable Jeep Wrangler in accessory sales.
After a few months on the market, it's done just that.
Mopar said Gladiator buyers spend an average of around $1,000 per vehicle on accessories, topping Wrangler purchasers, who shell out about $800.
The versatile Gladiator is playing in two worlds: pulling in traditional Jeep enthusiasts who equip their vehicles for off-roading as well as attracting buyers from the pickup segment with specific needs.