DETROIT — Jeep CEO Christian Meunier says he wants the rugged SUV brand to be viewed as "the antidote to boredom." And electric Jeeps, he contends, are even more effective medicine.
The first of the brand's fully electric vehicles — the trail-ready, Wrangler-inspired Recon and the posh, stylish Wagoneer S — will reach North American dealerships in 2024, Meunier said last week, with two more nameplates slated by 2025. Jeep also has a small EV, the Avenger, planned for Europe and parts of Asia starting next year, though executives have deemed it unsuitable for U.S. consumers.
By 2030, Jeep projects that half of its U.S. sales and all of its European sales will be made up of emission-free models such as these. To get there, it's building a toolbox of electrified options melding off-road prowess with eco-friendly 4xe powertrains.