TOKYO — Infiniti is preparing a dramatic brand makeover to jump-start the struggling Japanese premium player for a new era of growth and a belated leap into the battery-electric race.
Outlining the plan publicly for the first time, Infiniti Chairman Peyman Kargar told Automotive News the campaign will kick off in this fiscal year and develop a more consistent and sophisticated brand image.
The plans include a new look for Infiniti dealerships, a new design language for its vehicles and a flurry of accents to impress customers, such as a unique Infiniti scent and signature sound.