Although Hyundai's September U.S. sales slipped 1.8 percent to 53,800 from 54,790 a year earlier, the brand's retail deliveries and sales for the third quarter posted slight gains. And Hyundai's luxury brand, Genesis, hit a September record with 4,867 deliveries.
Half of Hyundai's dozen nameplates slumped in September, including the Tucson, the brand's volume leader, but the Palisade, Ioniq plug-in hybrid, Kona EV and Nexo set September records. Hyundai's retail sales for September totaled 49,439, a decline of 5 percent over a year ago.
The Genesis brand continues to gain traction. For the year, sales of 34,320 vehicles are up 204 percent over 2020.
Brands: Hyundai, down 1.8% in Sept.; Genesis, up 331% in Sept.
Notable nameplates in September: Elantra, down 2.8%; Sonata, down 8.9%; Tucson, down 7%; Santa Fe, down 23%; Palisade, up 2.9%. Hyundai's first pickup product, the Santa Cruz, notched sales of 1,660. The Genesis GV70 crossover set a monthly record, with sales of 1,603.
Q3 incentives: $1,560 per vehicle, down 39% from a year earlier, TrueCar says.
Q3 average transaction price: $32,351, up 11% from a year earlier, according to TrueCar.
Quote: "On the year, we've gained the second most market share in the industry and we expect that trend to continue for September and Q3," said Randy Parker, Hyundai's senior vice president, national sales.
Did you know? Very few Hyundai vehicles are ending up in fleets. Of the 178,500 vehicles sold in Q3, 91 percent or, 162,616, were retail sales.