American Honda reported record light-truck sales in July, led by the Honda CR-V, Honda Passport and Acura MDX crossovers, as the automaker posted an overall 1.9 percent gain for the month.
Volume for the compact CR-V, the Honda brand's best-selling vehicle, rose 2.5 percent to 33,656 last month. The new midsize Passport's 3,511 sales and increase in Ridgeline volume also helped bolster the brand's light-truck performance, a 3.1 percent increase. On the car side, Honda's No. 2 seller, the compact Civic, posted a double-digit increase. The brand's overall car volume rose 1.9 percent in July, compared with 2.8 percent decline so far this year.
At Acura, sales of the midsize MDX rose to 4,788 but demand for its smaller RDX sibling fell 15 percent to 4,934. The luxury brand's light-truck sales dropped 4.5 percent in July but its year-to-date sales remain in positive territory, up 5.3 percent. Meanwhile, Acura's car sales declined 1.1 percent last month, with year-to-date deliveries down 9.5 percent.
Brands: Honda, up 2.5%; Acura, down 3.7%
Notable nameplates: Honda CR-V, up 2.5%; HR-V, down 13%; Pilot, down 8.8%; Ridgeline, up 11%; Civic, up 11%; Insight, up 13%; Accord, down 3.1%; Fit, down 12%; Acura MDX, up 9%; RDX, down 15%; ILX, up 40%; TLX down 14%.
Incentives: $2,017 per vehicle, a 4.2% increase, ALG says
Average transaction price: $28,056, a 0.7% decrease, according to ALG
Did you know? American Honda's electrified-vehicle sales, despite declining 1.5% in July, are up 77% to 37,791 so far this year.