American Honda, whose U.S. sales had been flat for the year, slid into negative territory after deliveries fell 7.3 percent in June even amid a double-digit increase in incentive spending.
Honda brand sales fell 6.3 percent. Each of the marque's car nameplates declined, except for the Insight hybrid, which jumped to 2,367 this year from 274 sales in June 2018. Light trucks did not fare much better; bright spots were the Ridgeline pickup, up 5 percent, and the new Passport midsize crossover, which rang up 3,385 deliveries in June.
Acura volume declined 16 percent as the formerly hot-selling RDX — the No. 2 compact premium crossover through May — fell 33 percent to 4,868. Demand for the midsize MDX crossover, however, rose 5 percent to 4,087. Sales of the lower-volume ILX sedan rose 42 percent to 1,312.
American Honda, which typically spends the least on incentives among the major automakers, bumped up spiffs to more than $2,000 per vehicle last month.
6-month 2019 U.S. market share: 9.2% vs. 9.1% in 2018.
Brands: Honda, down 6.3%; Acura, down 16%
Notable nameplates: Honda Ridgeline, up 5%; Honda Civic, down 5.1%; Honda Accord, down 18%; Honda Fit, down 25%; Honda CR-V, down 8.6%, Honda HR-V, down 11%; Honda Passport, 3,385 units; Acura MDX, up 5%; Acura RDX, down 33%.
Incentives: $2,059 per vehicle, up 12% from a year earlier, ALG says.
Average transaction price: $27,948, down 0.1% from a year earlier, according to ALG.
Quote: "For Acura, RDX continues to deliver solid results, remaining the retail sales leader in the most competitive segment in the luxury market," said Henio Arcangeli Jr., senior vice president of automobile sales at American Honda.