LOS ANGELES — Sales at American Honda Automobile Division fell 4.9 percent in May as its mainstream Honda brand posted declines across its lineup that were too large for Acura to offset with its gains in crossover sales.
Honda was hit as new-vehicle demand has declined this year. The exceptions were for new or redesigned crossovers such as the Honda Passport and the Acura RDX, which continued to shine in a dreary month for the automaker.
Brands: Honda down 5.9 percent; Acura up 5.7 percent
Notable nameplates: Honda Accord down 15%; Honda Civic down 4.5%; Honda CR-V down 14%; Honda Passport, a new model, with sales of 3,434 units; Acura ILX up 21%; Acura TLX down 18%; Acura RDX up 15%; Acura MDX up 8%
Incentives: $1,886 per vehicle, up 0.2% from a year earlier, ALG says.
Average transaction price: $27,820, up 0.6% from a year earlier, according to ALG.
Fleet mix: 2%, according to an ALG forecast, up from 1.8% in the year-earlier month.
Quote: "The few brands showing sales growth year-over-year in May are doing so through new or redesigned SUV product," Eric Lyman, chief analyst for ALG, said in a statement. "This underscores the importance of automaker timing around lifecycle stage and product strategy that honed in on desirable segments in order to meet the demands of today's consumers."
Did you know? Combined sales for Honda and Acura vehicles in the first five months of the year decreased 0.03 percent from the same period of 2018 to 641,094 units. But Acura enjoyed a 6 percent gain year to date while the Honda brand suffered a 0.6 percent decline.