American Honda ended the year on a down note as December sales fell 12 percent, with car volume at the company's namesake brand dropping more than 20 percent.
The Honda brand was down 13 percent -- car sales fell 22 percent and light trucks fell 6.1 percent. The HR-V subcompact crossover, Ridgeline pickup and lower-volume Fit subcompact car bucked the trend, each posting increases. And the new Passport contributed 3,677 units of incremental volume. But the brand's others cars and light trucks were down for the month, including the Accord sedan, which was down 31 percent.
The sedan picture was brighter at Acura, with the ILX and TLX carrying the luxury brand's car deliveries to a 6.2 percent increase in December. Overall sales, though, were down 3.8 percent, with Acura's volume leaders, the MDX and RDX crossovers, both down.
For the year, American Honda eked out a 0.2 percent gain.
The Honda brand's 2019 sales rose 0.3 percent. The HR-V and CR-V had record sales years, the Insight hybrid and Ridgeline increased, and the high-volume Civic remained flat. Meanwhile, Acura's annual sales dipped 1 percent.
Brands: For December, Honda down 13 percent, Acura down 3.8%. For 2019, Honda up 0.3%, Acura down 1%.
Notable nameplates: Honda HR-V up 46%, Ridgeline up 31%, CR-V down 14%, Pilot down 28%, Accord down 31%, Civic down 13%, Fit up 240%; Acura ILX up 41%, TLX up 0.6%, MDX down 5.2%, RDX down 8.4%.
U.S. market share: 9.4% in 2019 v. 9.3% in 2018
Incentives: $2,369 per vehicle, up 8.5% from a year earlier, ALG says.
Average transaction price: $28,496, down 1.4% from a year earlier, according to ALG.
Quote: "In a highly competitive market, American Honda posted increased sales in 2019, including new records for both light trucks and electrified vehicles. Honda also bucked industry trends by achieving a second straight year as the retail number one passenger car brand in America, so we head into 2020 with strong momentum," said Henio Arcangeli, senior vice president of the American Honda Automobile Division.
Did you know? American Honda's U.S. sales of electrified vehicles rose 17% to 61,978.