American Honda began the year with U.S. sales falling 4.3 percent, as car deliveries at its namesake brand declined by double digits. However, the Honda brand reported a January record for light trucks, which rose 2.3 percent over the same month last year.
Sales of the HR-V subcompact crossover and Ridgeline pickup rose significantly, while the Passport midsize crossover contributed more than 2,700 units of incremental volume. Car sales fell 12 percent as two core models, the Accord and Civic, posted declines. The Fit subcompact car, which eked out a 0.3 percent gain last year in a truck-hungry market, carried over its sales momentum in the new year, jumping 80 percent in January to 2,534.
The car/truck picture was the opposite at Acura, which saw its light-truck sales fall 9.6 percent and car demand rise 5.8 percent. Overall volume declined 5.5 percent.
The brand's volume leaders, the MDX and RDX crossovers, each posted declines, while the ILX and TLX sedans rose.
Brands: Honda down 4.1%; Acura down 5.5%
Notable nameplates: Honda Ridgeline, up 57%; HR-V, up 25%; Fit, up 80%; Accord, down 20%; Civic, down 7%; CR-V, down 11%; Odyssey, down 3.5%; Acura ILX, up 16%; TLX, up 6%; MDX, down 0.2%; RDX down 16%
Incentives: $2,113 per vehicle, down 1.5% from a year earlier, ALG says
Average transaction price: $28,124, down 1% from a year earlier, according to ALG
Quote: "The arrival of our new CR-V Hybrid next month will ... bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.
Did you know? Cumulative U.S. sales of the Acura MDX crossover, which went into production in 2000, have now passed 1 million.