Sales at American Honda fell 14 percent in September on two fewer selling days, the lack of a big holiday weekend (Labor Day was counted in August's tally) and soft car deliveries. The big drop comes after an all-time sales record in August that soaked up significant consumer demand.
Sales were down nearly across the board for Honda and Acura models, although light trucks did slightly better than cars overall, and entry-level models enjoyed growth year on year. In particular, the subcompact Fit hatchback posted a big gain on better supplies compared with last year when a flood at a Honda plant in Mexico curtailed production.
Brands: Honda down 14% to 102,827 units; Acura down 18% to 11,098 units
Notable nameplates: Honda Fit, up 80%; Honda Civic, down 10%; Honda HR-V, up 26%; Honda Pilot, down 40%; Honda Clarity, down 75%; Acura ILX, up 16%; Acura TLX, down 16%; Acura RDX, down 23%; Acura MDX, down 17%
2019 U.S. light-vehicle market share through September: 9.5% vs. 9.3% in first three quarters of 2018.
Incentives: $2,336 per vehicle, up 15% from a year earlier, ALG says.
Average transaction price: $28,320, down 2.4% from a year earlier, according to ALG.
Quote: "Following the best sales month in our company's history in August, the Honda brand delivered balanced sales performance across our passenger car and light truck offerings," said Henio Arcangeli, senior vice president of auto sales at American Honda Motor Co. "As we enter the final quarter of 2019, we are expecting a strong finish to the year for both the Honda and Acura brands."
Did you know? American Honda's sales so far this year are just 788 units shy of last year's nine-month tally of 1,206,997 deliveries. The Honda division is up 0.1%, while Acura is down 1.5% to close out the third quarter.