Dodge fans love horsepower: the sound, the smell, the feel.
Now they can love how it feels in their wallet.
The Dodge Power Dollars program applies to everything from the base, 292-hp Charger SXT ($2,920) to the 797-hp Challenger SRT Hellcat Redeye ($7,970), according to The Drive.
Doesn't it seem a little like Tim Kuniskis — FCA's passionate muscle-car marketer — is channeling the late, great Lee Iacocca? As an assistant sales manager in the Philadelphia district in 1956, Iacocca came up with the "56 for '56" campaign under which customers could get a $56 monthly payment for a 1956 Ford.
Fun with numerology? It worked for Lido.