GMC has been pushing prices and content for its premium trucks and SUVs into luxury vehicle territory — and that upward climb may not yet have peaked.
The brand's average transaction price last year was $59,031, according to GM Financial data that GMC provided to Automotive News. It rose to $62,367 in the first quarter of this year, the data show.
GMC's average pricing in 2022 was $60,069, compared with average luxury pricing of $66,242, according to data from third-party auto research site Edmunds. GMC's average price has continued to rise, to $63,731, this year through February.
Data from auto research site Kelley Blue Book shows similar trends.