Following its U.S. debut in 2016, Genesis Motor, the luxury division of Hyundai Motor, struggled to gain brand recognition as a premium nameplate among American vehicle shoppers.
But Genesis is now capitalizing on U.S. consumers' thirst for larger, high-riding crossovers with two stylish, well-appointed and tech-forward crossovers — the GV70 and GV80.
That newfound cachet will help Genesis make an even more radical transition at a time when stringent government policies, concern for the environment and rising gasoline prices put electric vehicles in the spotlight, and as automakers are promising all-electric lineups by the end of the decade.