DETROIT — Tyler Schanzmeyer's 2021 Bronco Badlands was built more than two months ago. But instead of sitting in his Boonville, Mo., driveway, it's languishing amid a sea of snow-caked SUVs in a holding lot near the Michigan Assembly Plant.
Communication from Ford Motor Co. has been "nonexistent," he said, though his dealer blamed the holdup on the global semiconductor shortage, which the automaker has confirmed. His delivery date has been pushed back five times and now is tentatively scheduled for April.
"I am concerned about my vehicle sitting out in the elements," Schanzmeyer told Automotive News. "Its value is depreciating even before I take delivery."
The lot holding Schanzmeyer's Bronco — mockingly referred to in online forums as Dirt Mountain (and lately, Ice Mountain) for a large pile of upturned earth on the site — has become a sort of measuring stick for Ford's production woes.
Dirt Mountain was packed with Broncos last summer when roof issues caused delays but started to empty late in the year after Ford replaced the bad parts. Now the lot is filling up again, signaling that the top of the Bronco may have been the tip of the iceberg for frustrated owners waiting on their off-roaders.