The Austin dealership has been selling around 30 new Fiats per month this year. The Sport is slated to go on sale in the first quarter of 2020, priced at $28,390 including shipping.
Sales for the 500X were down 50 percent this year through October, to 2,279.
"Anytime a new design comes out, it gives you new marketing material. It gives you something fresh to throw out to the customers, especially the people that have their 500Xs now," Rayfield said. "It's going to help us trade out of those X's into something new and different that they're used to, but with a little bit different design."
Interior features include a "dark headliner and pillars, new Sport-inspired seating, refined console bezel finishes, as well as a new flat-bottom techno-leather steering wheel with Alcantara inserts and paddle shifters," Fiat said.
The Sport is the fourth trim option for the 500X, joining the Pop, Trekking and Trekking Plus.
Jessica Caldwell, executive director of insights for Edmunds, said it makes sense for Fiat to put more resources into its small crossover and add a new appearance package amid strong demand for utility vehicles across the industry.
"I think people like things that look sporty, things that look a little bit more fun," Caldwell said.
"I think it shows that Fiat is not necessarily pulling out of the United States completely, because I think that's been a question after the news of the 500."
The 500X is one of three remaining U.S. models for Fiat, in addition to the 500L and Spider.
The brand's sales are on pace to decline for a fifth consecutive year in 2019, down 38 percent through October.