Tesla Inc. has shifted prices so many times this year that it requires a scorecard to keep track.
All four of its nameplates received reductions of up to 20 percent in mid-January, followed within weeks by a $500 increase for the Model Y crossover and then a $1,000 hike on it. In early February, the base Model 3 sedan's price went down by $500.
The yo-yo pricing, which is likely to continue under CEO Elon Musk, may not sit well with consumers over time, analysts said. Buyers at the lower price point might be happy, but those who bought high are suffering a massive fall in resale values.