LAS VEGAS — The long-awaited mid-engine Chevrolet Corvette will reach dealerships in the coming weeks. Chevy's next challenge? Getting them to dealers eager to capitalize on the hype, and to the tens of thousands of customers who are waiting for the car.
"We've educated people about how great the car is," said Steve Majoros, Chevy's U.S. vice president of marketing, "but we have to make sure we can provide a world-class customer experience with delivery and post-delivery support."