Scott Tarwacki helped sell thousands of Jeep Wranglers in his five years with LaFontaine Automotive Group's Chrysler-Dodge-Jeep-Ram store in Fenton, Mich.
Tarwacki, as the store's general manager, had a front-row seat while Jeep posted record sales and dominated the off-road market with a diverse customer base.
"It was a little bit of everything — the loyal buyer who had multiple Wranglers but also younger people and families who just wanted a cool ride," he said. "Jeep's done a fantastic job building what they have."
Now he's trying to take a piece of it.