EV juggernaut Tesla accounted for more than 20 percent of total U.S. luxury segment sales in the first quarter, according to Automotive News Research & Data Center estimates.
Meanwhile, last year's luxury sales champ BMW managed to deliver an uptick in sales while most of its legacy rivals fell. The German marque was one of just three major luxury brands to post a year-over-year sales gain in a market roiled by tight inventory and parts shortages.
BMW secured a 9,349-vehicle advantage over Lexus in the first quarter.
According to Cox Automotive data, as of March 21, BMW had a 30-day supply of vehicles, compared with a 37-day pool for the overall luxury segment.
BMW is doing a "tremendous job" of working around supply chain problems, said Mark Smith, president of Principle Auto in San Antonio, which operates two BMW stores.