Nissan, which helped spark the American midsize pickup market decades ago, will launch a full redesign of its aging Frontier next year.
It arrives as Nissan's competitors — in Detroit and beyond — have regrouped and raised the stakes for the segment, once thought of as a commodity area for budget shoppers.
Nissan has been lagging of late. Even though company executives have proclaimed their intent to carve out a larger piece of the U.S. pickup market in recent years, the Frontier has not received a major redesign since 2004. And the new version is still another 18 months away, according to sources briefed on the company's plans. Sold as a 2021 model, the redesigned Frontier could come as early as September 2020.
Despite being overdue for a redesign, the pickup was still the brand's third best performing light truck after the Rogue and Murano crossovers last year.