Even as a pandemic severely impacted scores of its stores, Volkswagen set an all-time certified pre-owned sales record in May.
The brand's long-struggling U.S. dealers racked up 11,087 CPO sales for the month, thanks in large part to a reconfigured warranty offering and a program from Volkswagen Credit for 0 percent financing for up to 60 months on CPO vehicles. The offer continued to run through June.
"It is Volkswagen of America's largest CPO sales in its history, it's done during a pandemic and with approximately 30 percent of our dealers closed, or their sales departments closed in some manner, for most of the month," said Michael Ashton, Volkswagen of America's senior manager of national CPO/used vehicle operations. "We have a lot of brand-new customers to our brand because of that program."
Volkswagen's Certified Pre-Owned program was already growing steadily before the COVID-19 pandemic. The brand hit its highest annual CPO sales in 2019, at 103,524, up 8.5 percent, on top of a 26 percent gain in 2018.