After declaring this month that they had no intention of doing so, Volkswagen executives are now rethinking their plans to keep production of the retro-styled electric minivan, the ID Buzz, anchored exclusively in Hanover, Germany, with North American production now a possibility.
So what changed between March 10 and March 21?
Consumer reaction — especially in person — as the brand brought the ID Buzz to the South by Southwest festival in Austin, Texas, said Volkswagen of America CEO Scott Keogh.
"Demand is through the roof — it's super high — so I think we're going to have to give a fair amount of strategic thoughts on this front," Keogh said. "Obviously, there's going to be a big boost at launch; I think that's no surprise. In my mind, I think it's sustainable when you see the amount of demand."