Carriage Auto Group has accepted cryptocurrency as a form of payment since 2015, but for years, few car and truck buyers used the digital method.
Then the coronavirus pandemic hit.
Since March 2020, the group, which has four stores in Georgia and two in Alabama representing the Nissan, Kia, Mitsubishi and Mazda brands, has averaged two transac-
tions a month handled entirely in cryptocurrency.
It may not seem like much, but Christopher Basha, the group's marketing and technology director, said it has cost nothing to offer, has reaped marketing dividends and essentially has become a low-maintenance revenue stream.