Ringless voicemails, a phone call method that deposits a message directly into a consumer's voicemail box without the typical ring sound, has been a way some dealerships and other companies have skirted restrictions surrounding automated marketing calls.
The technology's legality has been in dispute for over a half decade. While the Federal Communications Commission and even Congress have been petitioned to enshrine the approach as protected under the Telephone Consumer Protection Act, such action hasn't happened. Instead, the modern-day legal consensus, based on numerous court decisions, is that the practice is illegal without prior consent.
And that means dealerships should be careful — violations can be costly, as demonstrated by a recent $2.5 million settlement in California.