Late last year, when Asbury Automotive Group Inc. rolled out its new omnichannel retailing platform dubbed Clicklane, executives highlighted the company whose technology powers the tool.
Gubagoo, a retail technology vendor that specializes in conversational and digital retailing tools, collaborated with Asbury executives to come up with a product that would enable transactions, not just lead generation.
Asbury CEO David Hult praised Gubagoo for a strong development team and its behind-the-scenes work on Clicklane in a December interview with Automotive News.
"The simplicity of the tool — in 15 seconds, you're getting your trade evaluation and the payoff for the penny from your lender," Hult said.
Brad Title, Gubagoo CEO and founder, called his company's partnership with Asbury "one of the most important decisions we ever made" for the development of its digital retailing platform, which is available to other U.S. dealerships. Asbury's feedback helped Gubagoo add significantly more capability to its second-generation platform, building on the company's origins as a conversational platform provider.
Title, 49, spoke with Staff Reporter Lindsay VanHulle about Gubagoo's technology, the company's collaboration with Asbury and digital retailing. Here are edited excerpts.