Consumers' satisfaction with the experience of buying a vehicle is growing, and so is their interest in handling more parts of the process online.
But retailers largely are not ready to meet customers' increasing digital demands, a new survey found, while changing consumer interest is creating more opportunities for dealerships to improve their digital retailing capabilities.
Those are some of the takeaways from a Cox Automotive study being released Monday, Jan. 25, that explores customers' preferences around online retailing and the barriers to adoption that remain.