Everything is bigger in Texas, the saying goes.
Now the low-volume British exotic automaker McLaren is moving its North American headquarters to Coppell, Texas, with a plan to do things bigger.
McLaren North America said last week it will leave its 4,500-square-foot office suite in midtown Manhattan, where its headquarters have been since 2009, to set up operations in a 30,000-square-foot building in the Dallas suburb.
The Texas building is under renovation and expected to be completed by February. McLaren plans to do more at the new headquarters, including technical and sales training.
"We're going to evolve what our office will be," said Tony Joseph, president of McLaren North America. "We're going to provide both technical and sales training at this location. So for dealers and sales and technical people coming in and out, it really is a perfect location."
Through its bespoke program, McLaren Special Operations, the automaker lets customers design their own vehicles.
But that often requires a trip to the company's global headquarters in England.
"We're going to have our own on-site MSO area," Joseph said. "Ideally, we'd like the customers who are doing heavy specifications to go to the U.K., but that's not always practical. So we'll provide it on-site. It provides a real ease for them to get in and out of Dallas."