Getting millennials into a dealership showroom can be a tough task. But young millennials and members of Generation Z see working at a dealership as more appealing than older consumers do, according to a study released last week by Cox Automotive.
Cox's "2019 Dealership Staffing Study" found that more than 30 percent of Gen Z consumers and young millennials — people born in 1991 or later — indicated interest in working for auto retailers.
That was higher than other age groups. And their interest level rose for positions other than sales.
"A new generation is entering the workforce and bringing with them a renewed interest in working at a dealership," Isabelle Helms, Cox's vice president of research and market intelligence, said in a statement.
Among other findings:
- A quarter of total nondealership consumers had an interest in working for an auto retailer, down from 33 percent in 2016.
- One-fifth of dealership staff are likely to search for a different job in the next six months.
- Forty-three percent of dealership employees are considering leaving because of work-life balance concerns.
- One-third of dealership nonmanagement staff reported not feeling engaged or excited with their jobs. Engagement was lowest among Gen X, born from 1965 to 1980.