About half of new-car buyers in the U.S. could find an electric vehicle at the price and size they want and from their favored brand by the end of this year.
That's the latest assessment from J.D. Power, which tracks price and availability trends through its monthly E-Vision Intelligence Report.
The prices and styles of EVs are more closely matching those of gasoline-powered models, J.D. Power found. Most automakers began their EV launches with high-end models, but now, increasing vehicle supply and generous incentives are making them more affordable for mass-market consumers, J.D. Power said.
"Price matters," Elizabeth Krear, vice president of J.D. Power's EV practice, told Automotive News. When there is an incentive or a certain manufacturer announces a price cut, "we immediately see the interest increase."