More than half of prospective vehicle buyers or lessees are undecided about choosing a battery-electric vehicle, an inaugural study by J.D. Power shows.
Nearly 60 percent of all new-vehicle shoppers are on the fence about whether they would consider a BEV for their next purchase or lease, according to the U.S. Electric Vehicle Consideration Study. Of the respondents, a combined 59 percent said they are "somewhat likely" or "somewhat unlikely" to consider one.
This indecisiveness is an opportunity for automakers to sell potential buyers on the idea of an EV. But until that happens, it also could create a temporary surplus in EV inventory as the lineup expands, J.D. Power said.
In the study, released Thursday, Feb. 25, the company surveyed more than 9,000 U.S. vehicle shoppers from December to January who intended to purchase or lease within 12 months. Of survey respondents who have owned or leased a BEV, 46 percent say they are "very likely" to consider another. Six percent are "very unlikely" to consider one as their next vehicle.
Half of survey respondents have never been in a BEV, J.D. Power said.