Improving customers' car-buying experience is "the biggest opportunity in automotive retail" today, says industry veteran Chip Perry.
And to do that, dealerships need to transform the sales process by eliminating the bottlenecks that lead to long waits at the showroom and frustrated customers, he said.
That model, also known as single point of contact, is an effort to make the sales process more efficient.
In the model, a customer works with only one dealership employee throughout the transaction, rather than shuffling among multiple employees on the sales floor and in the finance and insurance office.
Natalia Giner, who was CEO of A2Z Sync prior to Perry's arrival, will stay with the company as its head of product, Perry told Automotive News.