Alfa Romeo North America head Larry Dominique told dealers that the Italian brand wouldn't survive in the U.S. if it didn't significantly improve its customer satisfaction scores.
The retailers responded, and Alfa ranked No. 1 among premium brands in the latest J.D. Power Sales Satisfaction Index just two years after placing second to last.
Dominique, who assumed the lead role in 2021, said Alfa has been focused on satisfaction metrics for almost two years, "working with our dealers to put in place the best practices to deliver high satisfaction."