Honda dropped out of the top five brands ranked in the latest National Automobile Dealers Association Dealer Attitude Survey after struggling with low vehicle supplies. This marks the first time Honda is out of the top five since 2015.
Honda had moved around between the No. 5 and No. 3 slots over the six previous years before slipping to the No. 6 slot in NADA's 2022 winter survey. It ranked No. 3 in the 2021 summer survey.
NADA surveys its dealer members twice a year on how they're feeling about the brands they represent to produce a scorecard of sorts on the relationship between brands and their respective dealer bodies. It typically asks dealers to rate their satisfaction with overall automaker performance, as well as with a brand's willingness to consider and incorporate their feedback into business decisions.
In the 2022 winter survey, traditionally conducted in January and February, Lexus and Toyota came in at No. 1 and No. 2, continuing the sibling Japanese brands' typical one-two domination of the results. BMW and Porsche were No. 3 and No. 4, while Subaru, which ranked No. 4 in the 2021 summer survey, slid to No. 5. Kia followed Honda, coming in at No. 7. Audi, Mercedes-Benz and Mazda rounded out the top 10.