DETROIT — BrightDrop, General Motors' electric vehicle delivery brand, plans to open its first dealerships later this year, an executive said Thursday, but some of the stores may be outside of GM's existing dealer network.
"We are not looking exclusively at existing General Motors dealers. What we are looking at is the very best of the commercial dealers out there," Scott Young, BrightDrop vice president of vehicle distribution, told reporters Thursday.
Outsourcing to non-GM dealers would mark a shift from GM's traditional commercial strategy. GM dealers facilitate sales of the automaker's existing gasoline-powered commercial vehicles.