Genesis has priced its first crossover — the midsize GV80 that goes on sale this summer — at $49,925, including shipping, for the base model with rear-wheel drive and a turbocharged four-cylinder engine.
"To our competitors, consider the GV80's pricing a shot across the bow," Mark Del Rosso, CEO of Genesis Motor North America, said in a news release Thursday.
The Standard trim includes 19-inch alloy wheels, LED headlights, seating for five people, leatherette seats, a suite of safety features, a 14.5-inch infotainment screen and premium audio.
The Advanced trim, at $53,825 including shipping, includes a panoramic sunroof, wood trim, ventilated front seats and an upgraded Lexicon audio system with 21 speakers. The top Prestige model at $58,075 adds leather seating, 20-inch wheels and additional safety features such as blind-spot monitoring.
All-wheel-drive versions of the four-cylinder model add about $6,000.
Versions of the crossover with the six-cylinder turbocharged engine and all-wheel drive start at $60,175. The top Prestige trim is $71,975. Customers who want three rows with seating for seven will need to opt for the six-cylinder Advance Plus trim, for $66,075. Prices include shipping.
The GV80 enters a competitive field. Below are starting prices, including shipping, for last year's top midsize luxury crossovers, ranked by U.S. sales.
Lexus RX 350: $45,175
Audi Q5: $44,295
BMW X5 sDrive40i: $59,895
Mercedes-Benz GLE: 350 $55,245
Acura MDX: $45,525