A bottle of bourbon is one way to make the wait for a Ford Bronco less frustrating.
That's one suggestion Ford Motor Co. made to dealers for using money it's giving them to manage impatient Bronco buyers.
The automaker has created a "satisfaction" fund that allows for a maximum of $1,000 per customer as deliveries of the new SUV are delayed by quality issues with the vehicle's roof, the Detroit Free Press reported last week.
In a letter to dealers about the fund, Ford offered a number of ideas for helping customers deal with the wait, including payment assistance on another vehicle, free maintenance, a discount on an extended service contract or a bottle of their favorite bourbon or other spirit.
Jeff King, general manager of Bozard Ford-Lincoln in St. Augustine, Fla., is using the fund to rent the Bronco Off-Roadeo track in Texas and pay for 35 customers to fly there.
"We're going to max out the funds on people who want to go with us. It paid for airfare and two nights at Horseshoe Bay," King told the newspaper. "For us, we would rather create experiences than buy a keychain for people."