Andy Hinrichs didn't plan to launch automotive e-commerce startup Digital Motors during a pandemic.
But just as the coronavirus accelerated dealerships' adoption of digital retailing processes, it also sped up Hinrichs' timeline to bring Digital Motors to market. Digital Motors was founded in late 2018, and its team spent a year and a half developing its online retailing platform before going live months earlier than planned.
The Irvine, Calif., startup is privately held, and Hinrichs, its founder and CEO, did not disclose financial details or the number of customers, other than to say the company is "rapidly growing." Before launching Digital Motors, Hinrichs, a Automotive News All-Star, also founded financial technology company AutoGravity and held leadership roles with Daimler Financial Services and Mercedes-Benz Financial Services USA.