CDK Global Inc. has long been the biggest U.S. dealership management system provider, but the company does not intend to rest there.
With new entrants and established providers working to win more dealers' business, the DMS market is "very competitive," said Brian MacDonald, CDK's former CEO who returned to the role last month on an acting basis.
CDK in July completed its $8.3 billion sale to investment firm Brookfield Business Partners, and its stock no longer is publicly traded. Brookfield brought back MacDonald to succeed Brian Krzanich, who stepped down after the sale.
MacDonald, 57; Doug Bayerd, 44, managing director of private equity at Brookfield Business Partners; and Ron Frey, 56, an auto retail consultant and former CDK executive who joined CDK's board after the Brookfield acquisition, spoke with Staff Reporter Lindsay VanHulle about how CDK will chart its path. Here are edited excerpts.