Used-car retailer Carvana is showing love to its customers by issuing them unique, AI-generated videos of their vehicles.
Each animated video, roughly one minute and 47 seconds long, is intended to highlight the bond between an owner and their car, from the perspective of the latter. The cars reflect on the date and location of when they “first met” their owners (i.e. purchased), as well as cultural moments from that time.
For example, a sample video for a customer named Quintezl, who bought their car on November 29, 2021, recalls that day being National Chocolate Day.